Tactics 1--The crunch: ‘You’ve gotta do better than that’
Tactic:Say it to get a better deal. When the other side comes back with a better deal, say it again. Keep doing this until the other side cannot go further.
You can gain two things out of this tactic. First, you can have a better deal, and, second, you can find out where the line really is. When you reach the tipping point--where the other side says something like ‘This is my absolute best deal’, you may take the deal or you can try other tactics.
Countermeasure:Say ‘I offer you a very good price. Why do I have to do better than that?’ The other side will have to stop and find a good answer to your challenge.
Tactics 2--“That’s all I can do”
Tactic:Try to explain nicely to the other side that you’ve tried all possible ways. Being the opposite to ‘take it or leave it’, this tactic draws the line while portraying you as a nice guy. By saying nicely, you can substantiate your position without creating animosity.
You have to say this phrase in the tone almost like an apology. You are telling the other side that you’ve done everything you can to help the other side. The other side would be less likely to be angry.
Countermeasure:Verify the line. Why is the line there? Is it because of the lack of authority? Here is a sample situation. When you are negotiation for a good price, you may hear the salesperson say ‘I have to talk to my manager’ and comes back with a better deal. Did the salesperson really talk to the manager, or he just let you waiting for a while and come back because he wants to make you think that he tries to give you a better deal. If he gives you a better deal, this question would be irrelevant. But if he said the manager won’t approve what you asked for, what you should have done is to say ‘let me talk with your manager’. You can verify whether the salesperson really need to talk to the manager to give you a better deal.
Tactics 3: “Nibbling (Eating small bites)”
“If you nibbling enough, you can make a meal of peanuts.”
Tactic:Ask for extra stuff before or even after signing the contract. Do it nicely in the way that this thing should be universally given. But you just say it out to verify. For example, after you buy a second-hand car, you may say ‘please clean the car and fill the gas. I will pick up the car tomorrow at 3 pm’.
Countermeasure:Put the price on every items. You can show the other side how much you have given them. You can even get a favor from the other side by offering a discount from the price tags.
Tactics 4: “A Change of Pace”
Tactic:Sometimes, the other side will move very fast. This could be their nature, or it could be their strategy not to allow you time to think. You need to control the pace at you advantage. Changing pace can be from days to weeks. The other side may press you to get the answer by tomorrow. They don’t allow you to do the research on the issue, or finding another buyer. You need to slow down the other side.
You may slow the pace down by mixing in other topics. They can be topics that you may or may not wish to win. But make the other side think that you need it. The other side will have to stop and even do some research about these new topics. In the mean time, you have time to ponder the topic that you cannot keep up with earlier. Agin, you don’t expect to win these new topics. Your objective is slow down the pace.
You can confuse the other side by going at different pace or alternating about giving and getting concessions. An example is when you are negotiating for a price of a car. You may start talking about insurance to slow down the discussion about the price. This will give you time to think and come up with a new strategy.
Countermeasure:Say something like ‘What causes you to do this? We’re getting along fine, and, all of the sudden, you throw in a new issue. What is your motivation?’ Challenge them. Find out the cause. Are they waiting for a better buyer? Do they have a really reasonable reason to change the pace?
Tactics 5: “Take It of Leave It”
Tactic:This is a hard ball. It is very hard on people. Most people will just leave it, because they don’t want to be forced to do something.
When using this tactic, try to make your tone softer by using ‘I have another buyer’ and/or aura of legitimacy.
For example, you can say ‘I have the quotation in my office. I’ll show it to you if you want to see it.’ Even if the other side demands to see it, you can say that you cannot locate the paper and you will show it to them later. In the mean time, the other side have to make the decision right away.
You also need to leave a way for the other side to safe face. You may have to reopen the negotiation later.
Countermeasure:Change the parameters. If the problem is the price difference, you can ask the other side for something worthing the difference. It can be marketing budget, payment terms, etc.
Even if you are the one who made the ‘Take it or leave it’ statement, you may call the other side about the change of parameters that could make the deal work.
Tactics 6: “Force Revision”
Tactic:Revise the contract after it is signed. This can be ethical or unethical.
- Ethical: You can say that you have underestimated the cost. There is nothing you can do except for forced revision.
- Unethical: You know that the other side is totally committed to the deal. The cost of not having the contract could be far greater than getting the fine of breaking the contract. So you just raise the price, and tell the other side ‘take it or leave it’.
Be careful. Both options would infuriate the other side. They would very likely lead to litigation.
Countermeasure:Unfortunately, not much you can do about this. Just remember that this guy did this to you. Do not ever trust this guy again. Verify every words he said. Minimize the risk even if the contract has been signed.
Book or Audiobooks?
Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].
There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into audible.com. You can keep downloading the over and over again.
However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.
This book summary will help solve the pain of having to go through the book all over again.
I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.