[Video] เจรจาอย่างโดนัล ทรัมฟ์ (Trump Style Negotiation)

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ผมได้ทำวีดีโอเรื่อง Trump-Style Negotiation สำหรับผู้ที่ต้องการรับชมรับฟังนะครับ สามารถดูได้ที่ Youtube Channel มีทั้งหมด 8 ตอนครับ

ตอนที่ 1

Toy Inventing in the 21st Century: Hard Plastic vs. the Attention Economy

         I have never known that "toy inventing" business is so much different from "toy business", not until I watched this video.

"Toy stores and toy companies sell toys. Toy inventors sell toy concept" 

          In short, toy inventors are more like authors, while toy companies are like publishing house.

UX Week 2012 | Bill McIntyre | Toy Inventing in the 21st Century: Hard Plastic vs. the Attention Economy from Adaptive Path on Vimeo.

[Quotes] Trump Style Negotiation

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“Negotiation is a process in which people learn to accept an available compromise as a satisfactory substitute for that they thought they really wanted.”

“You always have negotiation power, if you can force yourself to walk away from a deal, either temporarily or permanently.” 

“If, after reading this book, you think that you now have all the answers for any negotiation situation, think again.”

Steal Like an Artist

     No recent innovation is original. Most of inventions that look creative are actually a product of what preceding them. Before iPhones, there were cell phones. Before cellphones, there were phones.

"You steal from one--It's plagiarism. You steal from many--It's research." -- Wilson Mizner, and American playwrite. 

UX Week 2012 | Austin Kleon | Steal Like An Artist from Adaptive Path on Vimeo.

[Slide show] Trump Style Negotiation

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This is one of a very good book. So I made a slideshow. I hope you will find it useful.

Trump-Style Negotiation: Powerful Strategies and Tactics for Mastering Every Deal by George H. Ross from Teerawat Issariyakul

                There are a lot of interesting details in this book. If you are interested, please support the author by buying his book. Click on the link on the icon in the left. It will bring you to amazon website. 

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Book or Audiobooks?

Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].

There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into audible.com. You can keep downloading the over and over again.

About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make  notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for.

However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.

This book summary will help solve the pain of having to go through the book all over again.

I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.

Trump Style Negotiation: CH17--Six Tactics for increasing Your Power in a Negotiation

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“Skilled negotiators are easy to deal with, but they get what they want.” 

1. Keep exceptional records. Record as much detail as you can.
2. Whenever possible, develop your form and create aura of legitimacy. Ask for the chance to create document, if possible. People have a tendency to believe document, just because it exists.
3. If you can, use the company policy as a negotiation tool
4. Be willing to take calculated risks.
5. Use time as a negotiating weapon.
6. Make and use general commitments to gain concessions, e.g., ‘I’ll do this if you do that.’         

“You only achieve mutual satisfaction, and complete the biggest and best deal, when you build the relationship of  trust and rapport with those with whom you become involve. ”

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Book or Audiobooks?

Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].

There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into audible.com. You can keep downloading the over and over again.

About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make  notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for.

However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.

This book summary will help solve the pain of having to go through the book all over again.

I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.

Why, Compassion, and Curiosity

          BILL DEROUCHEY talked about the important of asking questions why. Usually, we start with 'what' are we going to do?, and then we ask 'how' are we going to do it? But often, we forgot to ask 'why' are we doing it?
          This is in contrary with a kid, where they always ask 'why'. When we gave an explanation, the kid replied with another 'why'. When we gave the kid another reason, we got another 'why'.
          So, 'why' is a very basic questions that a lot of us forgot to ask. Why the user need your product? Why do the customers care about your campaign?, and so on.


UX Week 2012 | Bill DeRouchey | The Power of "Why?" from Adaptive Path on Vimeo.

Compassion and Curiosity

          Unfortunately, asking why isn't enough, as there are wise 'why' and dumb 'why'. We need to ask relevant 'why's. To do so, we need to keep two things in our mind: Compassion and curiosity. We need to truly care about others to ask 'why'. And, we need curiosity to fire us up, and ask why.

Source: B. Derouchey, "The Power of 'Why'?", UX Week 2012, London, UK.

Trump Style Negotiation: CH15--When to Use Nonbinding Letters of Intent or Memoranda of Understanding

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Letter of Intent (LoI) and memorandum of understanding (MoU)

         LoI and MoU are both non-binding documents. They provide the agreement both parties should morally agree to stick to. LoI outlines what the transaction is about. MoU, on the other hand, is written after a few items have been agreed.
          Both LoI and MoU should be concise (e.g., 2-page long). They state the intent of both sides, and should state that  they do not legally bind both sides and therefore not written in lawyer-like language.

Design Principles of Windows 8 Development Team

         Jensen Harris gave a talk 'The Story of Windows 8' at UX Week 2012. It was presented in April 2012, prior to Windows 8 Launch. and it was about what went on inside the heads of Windows 8 development team. What I find interesting is the design principles of the team:

• Do more with less
• Authentically digital
• Pride in craftmanship
• Be fast and fluid
• Win as one

UX Week 2012 | Jensen Harris | The Story of Windows 8 from Adaptive Path on Vimeo.

Trump Style Negotiation: CH14--Telephone and E-Mail Negotiation Tips

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“The telephone is probably the most treacherous device ever created, at least for negotiation.”

Interruption is deadly

         Interruption disrupts the flow of conversation. The other side may keep excusing himself to talk to someone who just walk in. This is because people tend to give more priority to people who just walk in than those on the phone. If this is the case, you will have to tell him ‘Call me when you are ready. How’s 3 pm today?’

Ducks, Dolls, and Divine Robots: Designing our Futures with Computing by Genevieve Bell

          I just watched a brilliant presentation from Genevieve Bell. Genevieve Bell was an anthropologist and a professor at Standford University. She has turned to Intel as a director of User Interaction and Experience in Intel Labs.

UX Week 2012 | Genevieve Bell from Adaptive Path on Vimeo.

          Presented at UX Week 2012, her talk is about human and technology. There is an interesting part about why humans are afraid of robots. 

"In the post enlightenment western tradition, there is very clear bright light--us, everything else. When things threaten to come over this line, we think they're gonna kill us."

Trump Style Negotiation: CH13--Dos and Dont's of Skilled Negotiators

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DOs

• Do trust your instinct: We develop instinct from our experience. We learn from history. And, when a pattern is about to repeat, your instinct will tell you what to do. This doesn’t mean that you can be lazy and ignore the information. It does mean that you just can’t ignore your instinct.
• Do adapt your style to suit each negotiation: Find your style--the one that fit your background (e.g., personality, education) most. Use it and adapt it to fit the negotiation. 
• Do coach your advisors to say as little as possible, of course, unless you ask them to do so.