"Toy stores and toy companies sell toys. Toy inventors sell toy concept"In short, toy inventors are more like authors, while toy companies are like publishing house.
UX Week 2012 | Bill McIntyre | Toy Inventing in the 21st Century: Hard Plastic vs. the Attention Economy from Adaptive Path on Vimeo.
This video presents interesting concept of inventing toys for 21th centuries where smart phones and tablets are widely available to kids. Here are three key strategies for toy inventors:
Here are a few companies which apply these concepts:
HappiTapsHappiTaps, which makes iPhone cases. With the right apps, you can create an interactive dolls (like bears) for your kids.
The video blow shows how it works!
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