Friday, October 11, 2013

Heads and Guts


        Evolution affects not only our body but also our mind. For example, everyone is afraid of snake, even for those who live in Antarctic where there is no snake

The Law of Similarity

        We tend to think that if something looks like a certain thing, it will be that things. If it looked like a lion, it will have to be a lion. This has been hard-wired into our brain since the ancient time to help use survive. It is still in our head today. A simple example is that we tend to think that a picture of the one we love is the one we love. Losing picture is like losing that person.

Head and Gut

        Our brain consists of rational part--the head, and the feeling part -- the gut. We have been using our gut for very long long time. Gut helps us make a quick judgement and avoid danger. 
        But we can’t explain why we decide that way. If we try to do so, it will be a fabricated one. Head cannot explain why gut does what it does. So, focus groups would not work as well as what a lot of people would think. When you ask people, why do you like or hate a certain car. The answer may be it’s too small and so on. But is this what really make that person loves or hates the car? 

Gut Decides; Head Reviews

        A lot of time our gut feeling works better than our heads. Malcolm Gladwell articulated this in his book “Blink: The power of thinking without thinking”. Gut make a quick decision which is right for most of the time. But sometimes our gut can be wrong, and that’s when you should use your head to reason your decision. 

Head Does Not Always Review

        Head is very lazy. We need considerable effort to use our head. Usually, we are taken over by gut. If we think something seems right, we will not try to use our head and will just make a decision right away. And, again, sometimes, when we trust our guts, we tend to fabricated reason to tell ourselves that our gut’s feeling is right.  

SOURCEThe Science of Fear: How the Culture of Fear Manipulates Your Brain 

Book or Audiobooks?

Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].

There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into You can keep downloading the over and over again.

   About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make  notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for.

However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.

This book summary will help solve the pain of having to go through the book all over again.

I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.

No comments:

Post a Comment