Friday, November 15, 2013

Culture Affects Our Fear

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“Trust is difficult to build and easily lost.”


“Risk is a major subject within sociology, and culture is the lenses to which sociologists peer.”
So far, we see two causes of fear: Guts and rules like good-bad rule. But that’s not all. The good-bad rule states that we under estimate the risk of something the makes us feel good. But why do we feel good at the first place, even before we experience it?
Culture shapes our thought. People want to go to the beach even if they have not been to the beach. Why? We want to do something because we heard someone talk about it. It would be your friends, your relatives, or the media. It’s because of group polarization. People around us say it’s good. It should be good.
It’s not just about beaches. We eat or don’t eat something. We watch television. We read. We do these activities because of culture. We also fear skin cancer, AIDS, nuclear power plants, and many other things, all because of our culture.

Pure Effect

A lot of people have opinion about things they have not experienced. This is called ‘pure effect’. We may like or dislike a sound of a certain word. For example, nano technology sounds cool. So, a lot of people who have not known about it think that it’s has great benefit and low risk. 

SOURCEThe Science of Fear: How the Culture of Fear Manipulates Your Brain 

Book or Audiobooks?

Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].

There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into You can keep downloading the over and over again.

   About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make  notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for.

However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.

This book summary will help solve the pain of having to go through the book all over again.

I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.

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