Culture Affects Our Fear

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“Trust is difficult to build and easily lost.”

 Culture

“Risk is a major subject within sociology, and culture is the lenses to which sociologists peer.”

So far, we see two causes of fear: Guts and rules like good-bad rule. But that’s not all. The good-bad rule states that we under estimate the risk of something the makes us feel good. But why do we feel good at the first place, even before we experience it?

Culture shapes our thought. People want to go to the beach even if they have not been to the beach. Why? We want to do something because we heard someone talk about it. It would be your friends, your relatives, or the media. It’s because of group polarization. People around us say it’s good. It should be good.

It’s not just about beaches. We eat or don’t eat something. We watch television. We read. We do these activities because of culture. We also fear skin cancer, AIDS, nuclear power plants, and many other things, all because of our culture.

Pure Effect

A lot of people have opinion about things they have not experienced. This is called ‘pure effect’. We may like or dislike a sound of a certain word. For example, nano technology sounds cool. So, a lot of people who have not known about it think that it’s has great benefit and low risk. 

SOURCE: The Science of Fear: How the Culture of Fear Manipulates Your Brain 

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Book or Audiobooks?

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