Tuesday, November 19, 2013

Fear is Profitable


  We are healthier and wealthier than ever. Yet, we think we are more at risk. This is because fear is profitable. Companies know about this fact. They work very hard to  promote fear so that they can sell their products.


High Cholesterol Is Not a Disease

          High cholesterol is just a condition, a bad condition. It’s not a disease. It’s a factor, among many other factors, which causes a heart disease. Yet, media publicizes its ill effect so much that most people overestimate the ill effect. Ironically, it is the only factor which gets this much attention from the media, because of one reason: We have medicine to control the cholesterol level. 
“High cholesterol is not a disease-- merely a risk factor for a cardiovascular disease.”
          So, the drug companies spend so much money to create a market for their cholesterol controlling medication. They understand our nature, and use our fear to create a market. They never or rarely publicize other risk factors, because those factors do  not make money.Head Does Not Help        
          We would think that we can fend off fear-based advertisement or political campaign by using our head. But the study shows the opposite. The knowledge tends to intensify fear. Knowing more does not make you more reasonable. It simply gives more reasons to fear, and fall for the campaign trap.
SOURCEThe Science of Fear: How the Culture of Fear Manipulates Your Brain 

---------------------------------------------------------------------------------------------------------
Book or Audiobooks?

Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].

There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into audible.com. You can keep downloading the over and over again.

   About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make  notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for.

However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.

This book summary will help solve the pain of having to go through the book all over again.

I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.

No comments:

Post a Comment