Tuesday, December 31, 2013

Simple Yet Sophisticated

“Simplicity is the ultimate sophistication” -- Leonardo Da Vinci

        It is important to keep as little information on the slide as possible. Keep your slides simple, yet sufficient. Most of the time, you will find all things important and you cannot remove them from your slides. It is a difficult task. But it is important.
“The brain is fundamentally a lazy piece of meat.”--Dr. Gregory Berns

Sunday, December 29, 2013

A Break: 10 Minute Rule

          Our brain gets bored very easily, regardless of how persuasive you are. So, give your audience a break after 10 minutes. This can be a video, a demonstration, a practice, a second speaker, or anything that gives audience’s brain a break.

Friday, December 27, 2013

Villains and Heroes

    Every hero needs a villain. If your solution is a hero, the problem your solution solves will be a villain. So, you need to know who you villains (i.e., problems) are. But, more importantly, you need your audience to know who the villains are.

Pain Helps

        People think in relative. So, you need something, a villain, to compare with your hero. Make people realize the pain of the problem they are facing, and they will be interested in your solution. 

Tuesday, December 24, 2013

Draw a Road Map

The Power of Number 3

        Three is great. One and two are too small and do not look interesting. Anything greater than 3 is too big. It can easily overload people active memory.

Arrange Your Presentation using the Power of Three

        Break your presentation into three acts. Break down your product into three features. Anything with three components is interesting and easy to digest.

Sunday, December 22, 2013

Concise and Direct Headline

     Today, people have become so impatient of everything. People rarely read long articles, unless they are really interesting. So, you need to make a good, concise, and interesting headline.


        Twitter is a social media communication tool, which allows individuals to share their thought in not more than 140 characters. It has become very popular, partly because it is in line with the culture of being impatient. If you’d like to capture attention if your audience, be like twitter. Create one concise and direct headline.

Friday, December 20, 2013


“You’ve got to find what you love. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”--STEVE JOBS

Focus on Passion, Not Money

“Find something you love to do so much, you can’t wait for the sun to rise to do it all over again.”-- Chris Gardner
        I first learned about passion form Gary Veynerchuk. In his book ‘Crush It!’, Gary talked about how important passion is. Passion is, really the beginning of everything. It is the seed for a beautiful plant. It is fuel for glory fire. It is the source for your success. So, begin here. Find your passion!

Tuesday, December 17, 2013

Why Should I Care?

“You’ve got to start with the customer experience and work back toward the technology—not the other way around”--STEVE JOBS

Planning with ‘Why Should I Care’ mindset

    During planning phase, it’s important to keep in mind this consequential question: Why should your audience care? In your presentation, don’t talk too much about how great your company is. Focus on why should your audience care.  
“Your audience wants to be informed, educated, and entertained: informed about your product, educated on how it works, and entertained while learning about it. Above all, people want to know the answer to one question: Why should I care?”

Friday, December 13, 2013

Tell a Story and Plan in Analog

Tell a Story

     No one wants to listen to a lecture. But, most of us loves stories, especially personal stories. Make your presentation based on stories, use your power, persuasion, and charisma to deliver the stories, and you’ll be able to convince your audience.
“The single most important thing you can do to dramatically improve your presentations is to have a story to tell before you work on your PowerPoint file.”--CLIFF ATKINSON

Thursday, December 12, 2013

What I Learn From Reading's 1st Birthday


On Dec. 12, 2012 (12/12/12), 'What I Learn From Reading Dot Com' was launched. Today marks one year anniversary since then. During the past year, I have regularly blogged about what I learn from reading various material. I hope you will find my effort interesting and useful. I appreciate all your support. If you like the content in this blog, please tell your friends and enemies about it. If possible, please leave me comments. You can do it here or in my facebook page. I would be really appreciated for all your comments.

Link to my face book page: https://www.facebook.com/pages/What-I-Learn-from-Reading/423436971050450


Teerawat Issariyakul,

Founder and Blogger
What I Learn From Reading Dot Com

Tuesday, December 10, 2013

[Book Review] The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo

 Rating: 5/5
 Learning Level: 5/5
 Genre: Non-Fiction, Self-Development
Book Review:

   A lot of us knows Steve Jobs as one of the greatest inventors. He invented McIntosh, iPod, iPhone, and iPad. He turned a mediocre movie house, Pixar, into a great one. But, how many of us know that he is a great speaker. Perhaps, his speaking skill is as good as his other ingenuities. He has what most of us called a ‘reality distortion field’--An ability to make people believe that an impossibility is doable. This book is about Steve Jobs’ great presentation skill and how he does it.

Friday, December 6, 2013

[Main] The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo

[This is the First PostMain Post | Book review | Next Post ->

          This is the main post in the series "The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience" by Carmine Gallo.

 Here are what I learn from this book:
  • You can read my review [ here ]
    • Scene 1 - Plan in Analog
    • Scene 2 - Answer the One Question That Matters Most
    • Scene 3 - Developer a Messianic Sense of Purpose
    • Scene 4 - Create Twitter-Like Headlines
    • Scene 5 - Draw a Road Map
    • Scene 6 - Introduce the Antagonist
    • Scene 7 - Reveal the Conquering Hero
    • Intermission 1 - Obey the Ten-Minute Rule

Tuesday, December 3, 2013

[Quote] The Science of Fear: Why We Fear the Things We Shouldn’t and Put Ourselves in Greater Danger by Daniel Gardner

<- Previous Post Main Post | Book review | This is the final post]


“The only thing we have to fear is fear itself." --Franklin Theodore Rosevelt

“The great depression can hurt the United States. But fear could destroy it.”

“For every problem, there is a solution that is  simple, clean, and wrong.” H. L. Naken