Tuesday, December 10, 2013

[Book Review] The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo

 Rating: 5/5
 Learning Level: 5/5
 Genre: Non-Fiction, Self-Development
Book Review:

   A lot of us knows Steve Jobs as one of the greatest inventors. He invented McIntosh, iPod, iPhone, and iPad. He turned a mediocre movie house, Pixar, into a great one. But, how many of us know that he is a great speaker. Perhaps, his speaking skill is as good as his other ingenuities. He has what most of us called a ‘reality distortion field’--An ability to make people believe that an impossibility is doable. This book is about Steve Jobs’ great presentation skill and how he does it.

    I have always intrigued by great speakers, and have always wondered how those people do it. How would they capture the attention of people in their long talk of something. I mean, they riveted my with their presentation, like a bug attracted by light. And, like the bug, I have no idea how I was attracted. That was until I read this book, by Carmine Gallo.
Carmine Gallo, the author of this book, did a very great job, breaking down Jobs’ skill into digestible pieces. There are a lot to say, but his writing does not overwhelm me with the contents. There are a lot of exciting examples. It makes me want to know more and more. This book is self-narrated by Gallo. The narration is as good as the content. Again, it keeps me intrigued throughout the book. This book is also a good reference book. After finishing the book, I can refers to my note to improve my presentation skill. Reading this book, I learn a lot, while enjoy a great deal of exciting stories. Great book! I recommend this book without hesitation. 

Takeaways:

  • Break down everything into three pieces: One and two are too small. Anything greater than three can overwhelm the audience. 
  • The secret of great presentation is to practice your talk over and over again. By doing so, you will know exactly that you need to say next. If something goes wrong, you don’t panic. You can still play it cool and have fun with your audience.
  • Always make it easier for your audience to digest. Start from what familiar to your audience. People have a hard time grasping numbers. Put the numbers into context and people will not only understand it, but also intrigued by it. 
  • In each talk, change the atmosphere every 10 minutes. It can be a video, a demonstration, a product sample, another speakers, your clients, your partners, and so on. The change will keep your audience engaged throughout your presentation. 

Table of Contents

  • ACT 1: CREATE THE STORY
    • Scene 1 - Plan in Analog
    • Scene 2 - Answer the One Question That Matters Most
    • Scene 3 - Developer a Messianic Sense of Purpose
    • Scene 4 - Create Twitter-Like Headlines
    • Scene 5 - Draw a Road Map
    • Scene 6 - Introduce the Antagonist
    • Scene 7 - Reveal the Conquering Hero
    • Intermission 1 - Obey the Ten-Minute Rule
  • ACT 2: DELIVER THE EXPERIENCE
    • Scene 8 - Channel Their Inner Zen
    • Scene 9 - Dress Up Your Numbers
    • Scene 10 - Use “Amazingly Zippy” Words
    • Scene 11 - Share the Stage
    • Scene 12 - Stage Your Presentation with Props
    • Scene 13 - Reveal a “Holy Shit” Moment;
    • Intermission 2 - Schillier Learns from the Best
  • ACT 3: REFINE AND REHEARSE
    • Scene 14 - Master Stage Presence
    • Scene 15 - Make it Look Effortless
    • Scene 16 - Wear the Appropriate Costume
    • Scene 17 - Toss the Script
    • Scene 18 - Have Fun 
  • Encore
  • One More Thing
  • Notes
  • Index 
Source: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
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Book or Audiobooks?

          Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].
       
          There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into audible.com. You can keep downloading the over and over again.

   About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make  notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for.

However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.

This book summary will help solve the pain of having to go through the book all over again.

I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.


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