Sunday, December 22, 2013

Concise and Direct Headline

     Today, people have become so impatient of everything. People rarely read long articles, unless they are really interesting. So, you need to make a good, concise, and interesting headline.


        Twitter is a social media communication tool, which allows individuals to share their thought in not more than 140 characters. It has become very popular, partly because it is in line with the culture of being impatient. If you’d like to capture attention if your audience, be like twitter. Create one concise and direct headline.

        You should also limit your headline within 140 characters. When you do and people like it, they can tweet your headline on their twitter account. Your headline may propagate like fire.

Why Should I Care?

        The headline should not only be concise and direct, but should also answer the key question--Why should I care? The headline for iPod is ‘One thousand in your pocket’, not ‘Small MP3 players with 5 GB of storage’. Answering this key question has much more profound effect than explaining how good the product is. Make your headline personal, and people will listen to you.

Repeat You Headline.

        After creating a headline, build your presentation around it. Repeat it over and over again so that your audience can recall it effortlessly.
        Steve Jobs’ headline is like
“Today, Apple reinvents the phone.”
        And, he repeated it several time throughout his presentation. Soon after, people remember the keywords ‘reinvent’, as if Apple coins this word.
Source: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience 

Book or Audiobooks?

          Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].     
          There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into You can keep downloading the over and over again.

    About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make  notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for.

However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.

This book summary will help solve the pain of having to go through the book all over again.

I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.

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