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This is the main post in the series "The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience" by Carmine Gallo.
Here are what I learn from this book:
- You can read my review [ here ]
- ACT 1: CREATE THE STORY
- Scene 1 - Plan in Analog
- Scene 2 - Answer the One Question That Matters Most
- Scene 3 - Developer a Messianic Sense of Purpose
- Scene 4 - Create Twitter-Like Headlines
- Scene 5 - Draw a Road Map
- Scene 6 - Introduce the Antagonist
- Scene 7 - Reveal the Conquering Hero
- Intermission 1 - Obey the Ten-Minute Rule
And, here are a few quotes I found interesting in the Prologue:
- ACT 2: DELIVER THE EXPERIENCE
- Scene 8 - Channel Their Inner Zen
- Scene 9 - Dress Up Your Numbers
- Scene 10 - Use “Amazingly Zippy” Words
- Scene 11 - Share the Stage
- Scene 12 - Stage Your Presentation with Props
- Scene 13 - Reveal a “Holy Shit” Moment;
- Intermission 2 - Schillier Learns from the Best
- ACT 3: REFINE AND REHEARSE
- Scene 14 - Master Stage Presence
- Scene 15 - Make it Look Effortless
- Scene 16 - Wear the Appropriate Costume
- Scene 17 - Toss the Script
- Scene 18 - Have Fun
“A person can have the greatest idea in the world— completely different and novel—but if that person can’t convince enough other people, it doesn’t matter.”--GREGORY BERNS“Most business professionals give presentations to deliver information. Not Jobs. A Steve Jobs presentation is intended to create an experience—”a reality distortion field”—that leaves his audience awed, inspired, and wildly excited.”
“Starbucks CEO Howard Schultz does not sell coffee. He sells a “third place” between work and home. Financial guru Suze Orman does not sell trusts and mutual funds. She sells the dream of financial freedom. In the same way, Jobs does not sell computers. He sells tools to unleash human potential.”
“... but the greatest product in the world will be useless without a strong brand evangelist to promote it.”
Source: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience“People do not pay attention to boring things.”
Book or Audiobooks?
Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].
There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into audible.com. You can keep downloading the over and over again.
About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for.
However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.
This book summary will help solve the pain of having to go through the book all over again.
I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.