Tell a Story
No one wants to listen
to a lecture. But, most of us loves stories, especially personal stories. Make
your presentation based on stories, use your power, persuasion, and charisma to
deliver the stories, and you’ll be able to convince your audience.
“The single most important thing you can do to dramatically improve your presentations is to have a story to tell before you work on your PowerPoint file.”--CLIFF ATKINSON
Planning First
Before switching on computer, you should have clear idea of what
you would like to deliver to your audience. Use the following three-step
storyboard approach:
- Writing
- Sketching
- Producing
“Remember, it’s the story, not the slides, that will capture the imagination of your audience.”
You also need to know
how you are going to deliver your stories.
Create conflicts, resolutions, villains, and heroes. As most directors storyboard the plot before
picking up camera, you should create a story line before starting messing with
power point. Create a plot which will rivet your audience throughout your
presentation. This can be done without using powerpoint.
Pen and Paper
Pen and paper are
simple but powerful. They are cheap in terms of money and time consumption. Its
simplicity and flexibility frees you from a constrained of power point. Its
inexpensiveness allows you to unhesitatingly abandon mediocre half-finished
jobs, and redesign the work. So start by working on pen and paper. Do not worry
about power point. You’ll get to use it when the time was right.
Long and Boring Process
A good presentation
needs a lot of work. To prepare one-hour long presentation with 30 slides, you
need to
- Spend up to 90 minutes
- Spend one-third of that time for building the slides.
- Spend first 27 hours for researching the topic, collecting input from experts, organizing ideas, collaborating with colleagues, and sketching the structure of the story.
Text and Bullets
They are least
effective in communicating. But they’re great for checklist. If you don’t want
to forget things, use it. But, if you want to captivate your audience, stay
away from it.
Nine elements of great presentations
1.
Headline: make your headline short (140
characters or less), memorable, simple.
2.
Passion statement: define your passion with a
sentence like ‘I’m excited about this product, because it _________’
3.
Three key messages: you should have exactly
three messages which are simple and easy to recall (without looking the
script).
4.
Metaphor and analogy: Use something people find
easy to understand as a starting point to tell your story
5.
Demonstration: If you have a product, bring it
on the stage
6.
Partners: Ask your partners who contribute to
your product to join your presentation
7.
Customer evidence and third party endorsement:
Use stats, quotes, sound/video clips for your customer’s testimonial. If
possible, invite a few customers to join your presentation.
8.
Video clips: Do not use video longer than 2-3
minutes
9.
Flip charts, props and show-and-tell: Three type
of learners: Visual, Auditory, and Kinesthetic. Make sure that you have all in
your presentation. Your presentation could be visual. Auditory could be by your
voice. Kinesthetic could be achieved by handing models of your products to the
audience.
Source: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
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Book or Audiobooks?
Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].
There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into audible.com. You can keep downloading the over and over again.

However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.
This book summary will help solve the pain of having to go through the book all over again.
I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.
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