Tuesday, November 11, 2014

[Quote] How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations by Jeremey Donovan

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"The problem is not you do not have enough stories. It's that you have too many." "Your objective is to sell a seed of inspiration."
"The speakers who gave these talks were not the first to explore those subjects, and they will not be the last. They touched us by giving their perspective on why these ideas matter and how you can make a difference."
"A great introduction tempts the audience with the taste of the benefits they're going to get, but does not go so far as to give away the bacon.”

Tuesday, November 4, 2014

[How to Deliver a Great TED Talk] Post 11: Fear and Practice

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      Fear is one of the most common problems of speakers. But, you can overcome fear by familiarity. Think about it. Familiarity gives you confidence, which in turn make you less nervous. So, here are what you should do to be familiar with the talk:

  • Practice at least 3 times with someone who can give you feedback.
  • Try to have a conversation with your audience. Memorize your introduction. You can keep an outline in your pocket for a peace of mind. But, avoid memorizing or reading script. Do not pick up the script unless you are really desperate.
  • Arrive early to get familiar with the environment. Test everything, and run through your slides. Walk the stage. Plan how you will move around the stage. Adjust the setting, if you can. Talk to people. Build up rapport with your audience. You might even get a story to use in your talk. 
  • Empty your pocket before getting on the stage. 
  • Be cool. Slow down you pace. Use pauses to get more time to breathe.
Source: How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations by Jeremey Donovan

      Tuesday, October 28, 2014

      [How to Deliver a Great TED Talk] Post 10: Humor

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      Surprise and Humor

           Humor lies in twisted surprise. That's why the punch lie is at the end. Here are a few types of common humors

      1. Self-Deprecating: Making fund of yourself is probably the safest humor. We are in a society where people want to look good. So, we laugh when people let their guard down. We laugh when people share mistakes or physical pain, expressing the they are actually human. 
      2. Exaggerated reality: Excessively enlarging obvious plain thing is also a good humor. If you are a nerd, go all the way. Be a super nerd beyond any human can be. Put a normal person in an exaggeratedly extraordinary situation or put an extraordinary person in a exaggeratedly normal  situation are also good ones. For example, you may nonchalantly ignoring danger, react excessively to minor offenses, or relentlessly pursue futility. 
      3. Bring down authority: Talk about what super smart persons or politicians could have done. Statistically comparing a genius to chimpanzees would be a good one. But be a bit careful. Try not to offend anyone.

      Tuesday, October 21, 2014

      [How to Deliver a Great TED Talk] Post 9: Get Introduced

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            Getting introduced prior to your talk is like an appetizer before the main dish. It should entice the audience of benefits they will get and why you are the right speaker. So, don’t let the M.C. or the chairperson just read out your bio that which the audience could not care less.
      "A great introduction tempts the audience with the taste of the benefits they're going to get, but does not go so far as to give away the bacon."
      A great introduction should be something like ‘By the time, he finishes his presentation, you would learn …’

      Don’t Be a Super-Human

           Bragging too much has several negative effect. First, your biography does not provide benefit to your audience. If you are not famous, they probably come because your talk is interesting, not because you’ve got a Ph.D. from a reputable school. If you are famous, they probably know you inside out anyway. In any case, there is no benefit bragging about yourself.  Secondly, bragging about yourself put yourself up to a pedestal for attack. Finally, even if you are really good, you would portray yourself as a superhuman. Your talk won’t provide benefit to your common people who are listening to you. Your audience would think that this idea is what only you can do. They can’t do it. So, why should they care?
      "Though we respect authority, we trust people who are similar."

      Tuesday, October 14, 2014

      [How to Deliver a Great TED Talk] Post 8: Conclude Your Talk

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           Conclusion is your last chance to give your audience something to remember or to put it into action. It is the final reinforcement for everything you have said. 

      Best Practice for Conclusion

      • Tie to your key message. Do not present any new material here. 
      • Focus on your audience. Reemphasize what benefit your audience has got. Present the next easy step they can take, or give a speech of hope. If your key message has two parts, you may say the first part and let the audience think or say to second part. Finally, you may say ‘thank you’ to end your talk.
      • Use shorter phases. Add passion to your voice. Create a sense of urgency. 
      • Callback to your opening to remind your audience of the promise you made.

      Tuesday, October 7, 2014

      [How to Deliver a Great TED Talk] Post 7: Open a Talk

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            The first 20-30 seconds is the most important moment. It defines the rest of your talk. Give your audience a reason to sit up and listen to you.

      Presentation and Poem

           A great talk needs art and science. It's like a poem. Poem has a structure where verses rhyme systematically. Poets then use their imagination to fill in these verses and create a poem. A great talk also has a systematic structure: An opening, a body, and a conclusion. Speakers need to fill in these parts to create a great talk.

      Three Great Ways to Open Your Talk

      1. Personal story

            Everyone loves story, especial personal story. Don’t lecture them, especially at the beginning. Start with a story. You can give your audience content later. Here are characteristics of great personal story:
      •Your story is the best story. You can have a hero to make your point. Share your observation. Tell the audience why you think this story is particularly interesting.
      •Pick a story relevant to the talk so that you can move from an opening to a body smoothly.
      •Make your story emotional, sensory, and rich in dialog. Make your audience re-experiences it with you.
      "World class speakers strive to mirror the energy in the room at the opening, and then lead their audience on an emotional journey for the remainder of their talk."

      Tuesday, September 23, 2014

      [How to Deliver a Great TED Talk] Post 6: Body Language



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      Attitude is Important

      The audience comes to see you because they like you. You should treat them nicely. Smile, and establish trust and friendliness. Behave from the time you stand up from your chair until you sit down again.

      Neutral Position

      A neutral position is the gesture you use when your do not want to express anything in particular. The best neutral position on the stage is probably acting as if you are speaking to your friend. Put your hand down beside your legs with your elbow bent a bit.

      Tuesday, September 16, 2014

      [How to Deliver a Great TED Talk] Post 5: Verbal Delivery



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      Authentic and Humble

            Be yourself and express your true passion. Be humble. Try to create one-on-one conversation with everyone. Use jargon-free (i.e., 6 grade level) language packaged into short clear sentences. Share expertise, not ego. Do not self-promote.

      Filler Words

           These are words like ‘umm,’ ‘ahh,’ ‘you know,’ ‘I mean,’ ‘so…,’ ‘actually,’ ‘like,’ ‘sort of,’ ‘kind of,’ etc. People use these words to fill in uncomfortable silence. Avoid using these  express uncertainty, immaturity, and unpreparedness.

      Tuesday, September 9, 2014

      [How to Deliver a Great TED Talk] Post 4: Making Great Slides



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           The best slides is ironically no slide at all. If you need slides, however, make it simple. See Ken Robinson and Simon Sinek presentation, as an example.

      Three Slide Design Approaches

      1. Golden method: Use fill page picture. Fill the page with high-resolution copyrighted picture. Try to match the resolution of your pictures with that of the projector.
      2. Takahashi method: Make giant texts and make the slide clean. The best is to use one sentence per page. Use 7 by 7, i.e., no more than 7 bullets per slide and no more than 7 words per bullet. 
      3. Lessig method: The combination of the above two.
      "Less is more. Be generous with whitespace.”

      Tuesday, September 2, 2014

      [How to Deliver a Great TED Talk] Post 3: Tell A Story



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      Right Brain and Left Brain

          We are drawn mostly by feeling, but convinced by reason. Use stories and activities to appeal feeling, and use facts, strategies, tips, and techniques to convince reasoning.

      Story Comes First

           Everyone loves story. So, tell great story and you will rivet people to their seat. The best story is your story. Tell people your experience and how did you feel it. Put passion into your talk. Let the audience re-experience it with you.

      Tuesday, August 26, 2014

      [How to Deliver a Great TED Talk] Post 2: Organizing Your Talk



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      Basic is Important 


           Most sport coach would say you might not be very good at the moment. But the important thing is to have a good basic. As you practice, you will get better as long as you have a strong foundation. For presentation, the basic is the organization.

      Tuesday, August 19, 2014

      [How to Deliver a Great TED Talk] Post 1: Pick a Story



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      Everyone has a great story


           There are two types of great speakers. The first group has amazing talents. They are, for example, great scientists, great artists, great leaders, and so on. The second group are ordinary people, like you and me, with amazing stories. You might not be a great scientist. But you sure have amazing story. You just have to dig it up. Or, we will dig it up together.

      Inspire People

           TED’s slogan is ‘the idea worth spreading.’ But, even if you don’t speak at TED, you still should have this slogan in mind. Your goal is to sell your seed of inspiration, which make people think differently or make them get up and do something.

      "Your objective is to sell a seed of inspiration."

      Thursday, August 14, 2014

      [Book Review] How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations by Jeremey Donovan

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      Rating: 5/5
      Learning Level: 5/5
      Genre: Presentation, Self-Development
      Book Review:
            Have you watched TED? TED stands for Technology, Entertainment, and Design. It is a conference where great speakers gather and give inspirational speech. TED values presentation as much as the content. You will never find great science content with boring presentation at TED. When I first watched these people talk, I was so mesmerized by what they have to say. I thought only a handful of people could be like them. I was wrong. I realized that when I red this book.
           This book is about delivering great inspirational presentation. As mentioned in the book, there are two kinds of great presentation. The first kind is delivered by great person with great science or power. This can be great scientists or great leaders. Another kind, which is more interesting, is delivered by common people (like you and me) with great story. This book will help you can me discover what make people sit up and listen to you. It has many dimension include how to get an idea for presentation, things you need to do at during your presentation,  how to open and conclude your talk, how to be introduced, how to make great slides and so on. It is a great book. If you are in to presentation, you have to read it. I recommend this book without hesitation. 

      Wednesday, August 6, 2014

      [Quote] Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan, Brian, Shah, Dharmesh and Scott, David Meerman

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      “Inbound marketing, if done right, is a very effective way to reach your prospective customers.”
      “It’s not what you say. It’s what others say about you.”
      “Watch your competitors, but don’t follow them. Within your marketplace, unwritten rules form that you and all your competitors implicitly agree to and fight along. These rules are typically set by the current market leader who educates the customers, who then force the rules upon new entrance like you.”
      “Either write something worths reading about or do something worths writing about.”--BEN FRANKLIN
      “Search Engine Optimization (SEO), when done well, is not tricking Google into ranking your webpage. It’s about creating content that users would want to find and helping Google delivers great search results.”
      “The best domain names are those that are relatively short and memorable.”
      “Convergence is the art and science of encouraging site visitors to further engage with your business.”

      Wednesday, July 23, 2014

      Let's Start Inbound Marketing Now!

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      All that we have seen so far are plausible theories about inbound marketing. It’s now time to try out. 

      About yourself


      • Assesses yourself. Calculate your website reach. Google website grader and find free service that can determine your web reach (see tracking your progress)
      • Listen and be patient
      • Be a half-marketer half-publisher
      • Create ‘remarkable content’ regularly. 
      • Use RSS reader. Read and comment on blogs regularly.
      • Find three closest competitors. Then find another three. Among these six, pick two with the greatest inbound marketing competence. Track them and learn from them. Add their name to your Google alert.


      Wednesday, July 16, 2014

      To be an innovator in this age, by Joi Lto @ TED

           Joi Lto gave a talk at TED about innovation. The world is changing very fast. The mentality to work hard briefly and relax for the rest of your life is over. To innovate in this age, we need to be connected, always learning, fully aware, and super present. We should focus on present, the future. Be a now-ist, not a futurist.


      "Education is what people do to you; learning is what to do to yourself."

      Thursday, July 10, 2014

      Analytics: Being Smarter with Inbound Marketing [Inbound Marketing]

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      Inbound Marketing Strategy: A Funnel Approach

      This is a simple strategy where you experiment on few tools (e.g., for 3--6 months) and replace poor performing marketing tactics with new inbound marketing ones. You may implement a funneling strategy as follows.
      Divide people into four groups: Prospects, leads, opportunities, and customers. All people enter over the top of the funnel, and move down as they satisfy certain criteria. At each level, you need to devise marketing tactics for each level. Here is an example set of tactics:
      • Prospects: These are visitors. You just need to create remarkable contents for them to come back for. 
      • Leads: When prospects express interest (e.g., filling out form), they become leads. They are people who worth spending time with. Try to find a way to get them engaged, or at least busy. 
      • Opportunities: At this stage, someone in your company is trying to convinced these people to buy. 
      • Customers: The final stage where they have bought something from you. 
      • Prospects: These are visitors. You just need to create remarkable contents for them to come back for. 
      To proceed, you need to define transition to the next level. Measure the size of each level, and its convergence rate. Finally, measure the total yield of the funnel--the percentage of prospects that turn into customers.

      Hiring Practice: 4E and DARC

      In general, you should hire someone with 4E qualities:
      • Energy, i.e., those who have passion.
      • Energizer, i.e., those who move people. These people take responsibilities when things go wrong, and give other credits when things go right.
      • Edge, i.e., those who like competition. They do not fear difficulty. They are not afraid to make hard decision.
      • Execute, i.e., those who focus on result.
      To do inbound marketing, this is not enough. You also need to look at DARC, i.e.,
      • D (Digital Citizen): Hier someone digitally savvy. Here a few questions you might consider asking them. 
        • ‘What RSS readers do you use? Can you show it to me?’, 
        • ‘Do you rank first in your name in Google?,’ 
        • ‘What blogs do you read?’, 
        • ‘Do you use Delicious? Can you show it to me?’, 
        • ‘Do you have a blog? Can you show it to me?’, 
        • ‘Do you use Facebook or LinkedIn? When was the last time you update your profile?’, 
        • ‘Do you use Twitter? Can you show me?’, and 
        • ‘Do you have a channel on Youtube? Can you show me?’
      • A (Analytical Job): Everything in inbound marketing is measurable. So you need someone who can look at numbers or graphs and give you insight. You can even test your prospects during and interview.
      • R (Web Reach): Hire someone with a lot of followers. These people will bring their followers over to your company. In fact, these people are even more valuable if they talk about industry, as opposed their personal stuff, over their social media. So, do research and ask question likes how many followers do you have? or what do you usually blog about?
      • C (Content Creators): Hire someone with great writing skill, preferably journalists. Test their skill by paying them to write a blog for you. Measure the impact of the blog post. Also, hire someone with great video skill, or perhaps an intern who is studying filming.

      PR Agencies and Competitors

      PR agencies have good relationship with print media. They can help you get a good spot in the press. In the digital age, where almost everyone can be a journalist, the role of PR agency has subsided. Here are how you should evaluate your PR agency in digital age: 
      • Their people: See how much digital citizen and web reach their representatives are. Measure Facebook friends, Twitter followers, blog visitors, and so on.
      • Their firm: Run their website through website grader and see the result.
      • Their customers: Ask for site references. Go to websites of their former customers. Run their website through website grader. See the result.

      Source:  Inbound Marketing: Get Found Using Google, Social Media, and Blogs 
      ---------------------------------------------------------------------------------------------------------

      Book or Audiobooks?

                Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].
                There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into audible.com. You can keep downloading the over and over again.

          About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make  notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for.

      However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.

      This book summary will help solve the pain of having to go through the book all over again.

      I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.


      Friday, June 27, 2014

      Getting Customers from Inbound Marketing Campaign [Inbound Marketing]

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      For companies, inbound marketing is as good as the revenue it can bring in. We want to create great contents for our audience, but we also want to convert our audience to customers.

      Visitors, Leads, and Customers

      People are different. Some are ready to buy now. Others could be ready to buy in, say, 6 months. In marketing, we usually convert audience into leads—potential sales contacts, and later convert leads to customers, i.e., getting them to buy. Inbound marketing is about letting people come to you, not shoving contents down their throat. Focus on engagement, rather than sales. Make a list of customers who are ready to buy, and send this list to your salespeople. Give those who are not ready to buy something to do and/or engage with, until they are ready. Classify people based on what they do, and take actions differently. For example, treat those who download your whitepapers differently from those who registered for your webinar. You may give away inspirational quotes, statistics, etc.

      Tuesday, June 17, 2014

      Social Media and How to Make Use of It [Inbound Marketing]

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      Social media services allow you to create user profiles, connect with other, and share stories. In social media, people are more interested in building relationship than consuming content. So, listen, participate, tell stories, and treat others like how you want to be treated. Do not use automated software, that makes your conversation look robotics.

      User Profiles

      User profile consists of your name, your user name, your picture, your website, etc. Make your profile authentic and interesting, and people will connect to you.

      Tuesday, June 10, 2014

      Inbound Marketing: Fun Facts about Search Engine

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      Search engine, such as Google, looks for websites matching with keywords people are looking for. Google ranks the matched sites based on:
      Relevance, i.e., similarity of your websites to input keywords
      Authority, i.e., the impact of your website over the internet

      Relevance

      A search engine looks for keywords in various parts of a website. This includes, but not limited to, title, anchor texts, contents, and so on. Knowing this, you need to figure out which keywords your target people would look for, and place those keywords in various parts of your page. But choosing keywords could be tricky because of two following factors
      Volume, which refers to the number of people search on that keywords.
      Difficulty, which refers to the difficulty in getting your page rank well.
      Choosing keywords with high volume increases your audience. However, since everyone tends to choose popular keywords, it is difficulty to beat everyone.
      Here is a winning strategy for picking keywords. Start with relevance. Think of what your potential customers would type in, not how you would describe yourself. Next, determine volume and difficulty. Pick the best ones. If you are new, you might want to pick low-competition keywords. If you are growing, you might want to pick high-volume keywords. Use analytics to see which keywords your audience were looking for in order to get to your blog.

      Authority

      Google determines the impact of your website based on inbound links. Here are a few factors:

      • Total number of inbound links
      • The number of sites that have an inbound link to your site
      • The number of inbound links in one site (less is more)
      • The authority of the site hosting the inbound links
      • Anchor text of the link 
      • Do-Follow attribute: If the link is set to ‘no-follow’, Google will give no value to the link. Today, most sites set all links in the comment section to be no-follow. 

      The most straightforward way to have an inbound link is to email other website’s owner, requesting for putting links in his or her site. Gather information from the site. Make your content highly relevant. Personalize email for each site. Tell the site owner why your link would be beneficial to them. Send an example blog (not your home page) which is specifically useful to the owner or the audience of the site.

      Optimizing Your Page

      In order to get good relevance, you need to match your page with keywords:

      Page Title

      This is the most influential in the view of Google. Optimize all pages (not just your home page) in your site. Here are a few tips to write page title:

      • Put keywords on your page title
      • Important words first
      • Make catchy title so that people want to click on
      • Put your company’s name last. People who are looking for your company will going to search for your company anyway. By not putting your company name, you allow other important keywords be there.

      Meta Description

      Google does not use description of your webpage in their search algorithm. So, you don’t need to put keywords here. But, if your page appears on the search result, your description would usually appear next to the result. Interesting page description would entice audience to click through. Here are a few tips to write page description:

      • Keep it short: 1-2 sentences; no longer than 140 characters; Google truncates long description anyway.
      • Have unique description for every page
      • Contain keywords: Google displays keywords in search result using boldface. If your description contains keywords, it would look more interesting to people.

      Domain Name and URL

      Google uses URL as one of the search criteria. Keywords in your URL (e.g., …/video) increases the chance of getting found. In addition, when others write an article about your site, they might not create anchor texts but just put your entire URL there.

      Headings

      Headings divide your article into sections. They make your contents easier to consume. Use headings to help your audience skim through your articles. Google also crawls your headings. So, it makes senses to have keywords in your headings. Here are a few tips to make great headings:

      • Include important keywords into your headings.
      • Make headings short so that the keywords stand out.
      • Tag your heading to let Google know that this is your heading: Use a single H1 header on each page, and use multiple H2 and H3 headings.

      Images

      An ‘alt’ attribute lets you specify texts which explain the image. Google understands this image, by the ‘alt’ attribute. In addition, people whose browser cannot read the image can still understand your content in text form. So, put an ‘alt’ attribute for all your images.

      Paid v.s. Organic Google Search Results

      These are two kinds of search results. Organic results are the actual search results. Paid results, on the other hand, are essentially advertisement. For example, with Pay Per Click (PPC)), Google shows your page on the advertisement section and you can pay Google based on how many times people clicks on your link. PPC isn’t just advertisement. It also helps determine which keywords the clickers were looking for. You can then use those keywords to optimize your blog. PPC is good for beginners. But, it’s hard to budget as its cost depends on volume and competition. Organic results, on the other hand, depends on your contents. You don’t have to pay Google, and people are more likely to click the links. In a long run, you should focus on organic results, rather than paid results.

      Blackhat SEO

           Google software has limitation. Blackhat SEO exploits these limitations and tries to trick Google. If you do this, you are risking having your website banned by Google.

      • Link farms: Create a farms of links to your webpage in order to trick Google to think that your webpage is of high quality.
      • Automated content generation or duplication: Write a software to copy content from other website and post on your website automatically.
      • Keyword stuffing: Put a lot of irrelevant keywords in your website. 
      • Cloaking: Create another version of contents (apart from ones understandable by human) designed specifically for Google crawler.
      • Hidden text: Use white font color and white background to conceal the text from user, while letting the search engine see the text.
      • Gateway: Send users to other websites as soon as they click your links. 
        Source:  Inbound Marketing: Get Found Using Google, Social Media, and Blogs 
        ---------------------------------------------------------------------------------------------------------

        Book or Audiobooks?

                  Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].
                  There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into audible.com. You can keep downloading the over and over again.

            About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make  notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for.

        However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.

        This book summary will help solve the pain of having to go through the book all over again.

        I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.


        Tuesday, June 3, 2014

        Inbound Marketing: Blogsphere

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        Blog is a virtual place in the Internet where people publish short articles. It works like magazines where articles get outdated pretty soon. People who read blogs expect this. So you need to create new content quite frequently.

        Email Subscription and RSS

        Writing blog, obviously you would expect people to visit you blog frequently. But, if you think about it, it’s your content, not the place where you hold the content, that you should care about. Don’t be worried if people do not come back to your site, Your blog should be a tool that lets people consume your content easily, not a leach that pulls people back. At the minimum, you should have two following tools, which let your audience as soon as you have a new post:

        • Email subscription: This is a feature which emails your blog update to the subscribed audience.
        • RSS (Really Simple Syndication): This is a technology which pushes ‘new’ contents to people who subscribe to the ‘feed’. Your audience will use a tool called RSS reader (e.g., Google Reader) to consume your content without coming back to your site. 

        Tuesday, May 27, 2014

        Inbound Marketing

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        The main job of marketers is to spread the words about product. Traditionally,  marketers use techniques like tradeshows, telemarketing, direct mails, email blasting, and TV, radio, and print advertising. But, in the digital age, these tools has become less effective. People have become good at blocking out noise, and changed their behavior to consume ‘new’ media like content on the web.
        Be the Hub
        A pretty website is a good starting point. But, the number of returned visitors is even more important. Your website should not be just an information broadcaster. It should be a hub where people want to come back. We should put only 25% of your effort on your website. The other 75% should be dedicated to create community which will connect the website. Make your website like New York City. Connect your website to other websites so that people want to come to your website.

        Tuesday, May 20, 2014

        [Book Review] Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan, Brian, Shah, Dharmesh and Scott, David Meerman

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        Rating: 4/5
        Learning Level: 4/5
        Genre: Non-Fiction, self-development, Social Media
        Book Review:
             Marketing is about creating favorable environment for sales. Tradeshows, TV, radio, email blasting, telemarketing and their likes are all make sales easier. These outbound marketing tools are what you’ve used for decades—long before the dawn of the Internet. Outbound marketing aims at pushing information to people whether they want it or not. On the opposite end of outbound marketing lies inbound marketing where the aim is to bring people to you by creating great content and interacting with people.
             The book mainly focuses on inbound marketing. It contains guides to various online tools (e.g., blog, Facebook, Twitter,  LinkedIn), and how to utilize them for inbound marketing. Each chapter contains guidelines about a certain online tool, a to-do list, and a case study (e.g., Wikipedia, Google, Zappo, Freshbook—online invoice service, American Express which hired Guy Kawasaki to do social media campaigns, Jack Welch and GE) related to the online tool.
             I find this book quite interesting. Although I know quite a bit about these tools, I still find the content useful. Overall, I find this book very useful and interesting. I think this book would be especially useful in case that you’d like to start inbound marketing now.

        Thursday, May 15, 2014

        [Quote] Leadership 2.0 by Travis Bradberry, Jean Greaves

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        "Your vision must balance being realistic and feasible with being audacious enough to drive people and get them to let go of their routine. It should be brief enough to be easily communicated, yet detailed enough that people know exactly what their after."
        "Great leaders are every bit as practical as they are visionary. Practical knowledge is a reflection of you acumen.”
        "Extraordinary leaders demonstrate courageous in the face of adversity. For the courageous leader, adversity is a welcome test, like a blacksmith molding a red hot iron. Adversity is a trial by fire that refines leaders and sharpens their gain. Adversity emboldens courageous leaders and leaves them more committed to their strategic direction. Courageous leaders turn the negatives of adversity into positive, as they move forward with a greater sense of purpose." 

        Friday, May 2, 2014

        Learn from Reading 'Leadership 2.0': Development

        Good leaders develop themselves to keep up with fast-changing world. Moreover, they push their people to develop themselves by creating an energetic culture.

        Life-Long Learning

        Life is a journey full of learning. Be a life-long learner. If you stop learning, people will just walk pass you. Here are few strategies to help your development skills:

        Tuesday, April 29, 2014

        Learn from Reading 'Leadership 2.0': Character

        Being a leader is to incorporate what you believe into the company vision and mission. Sometimes, what you want and what the company wants could be different. But you need to do your best to put them together. To this end, you need to develop your character so that people can look up to and do their best to follow you. You need integrity, credibility, and value differences.

        Integrity

        "Integrity is the consistency between what you say, what you do, what you value, and what your organization values."

        Friday, April 25, 2014

        Learn from Reading 'Leadership 2.0': Organization Justice

        Organizational justice is the feeling that the organization treats you fairly. It makes you feel important and wanted in the organization. It creates productivity and job satisfaction among employees. You can create organizational justice working environment using the following three skills: Decision fairness, information sharing, and outcome concern.

        Decision Fairness

             When you make a decision, you need to make people feel heard and respected. People don't want to be taken advantage of. They want to feel that they are treated fairly. You can do the following three things to make fair decisions:

        Tuesday, April 22, 2014

        Learn from Reading 'Leadership 2.0': Emotional Intelligence

        Emotion and Reason

             Consciously or unconsciously, we often give priority to emotion. The reason is this. Everything we experience from our five senses is first translated to electrical signal which travels through our body to our brain.
             The signal always traverses the feeling part of our brain, before reaching the reasoning part of our brain. So we always feel before think.

        IQ and EQ

             IQ is cognitive intelligence. It is fixed from birth. You don't get smarter over time, no matter how much you read. EQ, emotion intelligence, on the other hand, is how you deal with your own emotion. It can be improved over time.

        Friday, April 18, 2014

        Learn from Reading 'Leadership 2.0': Result

             Strategy and actions are just the means to an end, but not an end by themselves. The end that we want here is 'result'. After all, you do all hard work to get good result. And, you need to have three following skills to get a good result: Risk taking, result focus, and agility

        Risking Taking

        Leaders need to take a good risk, not just in business decision, but also in other stuff. They need to move out of their comfort zone and try new approaches. That way, they would have a better chance to connect with other people. Use the following strategies to help you choose and take better risks: