Friday, January 31, 2014

[Quote] The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo

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“A person can have the greatest idea in the world— completely different and novel—but if that person can’t convince enough other people, it doesn’t matter.”--GREGORY BERNS
“Most business professionals give presentations to deliver information. Not Jobs. A Steve Jobs presentation is intended to create an experience—”a reality distortion field”—that leaves his audience awed, inspired, and wildly excited.” 
“Starbucks CEO Howard Schultz does not sell coffee. He sells a “third place” between work and home. Financial guru Suze Orman does not sell trusts and mutual funds. She sells the dream of financial freedom. In the same way, Jobs does not sell computers. He sells tools to unleash human potential.”

Thursday, January 30, 2014

And, One More Thing... "Do What You Love"

         Follow you passion and do what you love. It all and always begins here. If you love what you do, you won’t feel like working. In fact, you can’t wait for the sun to rise so that you will get to work again.

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Book or Audiobooks?

          Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].   
          There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into audible.com. You can keep downloading the over and over again. 
   About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make  notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for.

However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.

This book summary will help solve the pain of having to go through the book all over again.

I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.


Friday, January 24, 2014

Toss the Script

The Script

A script guides you through presentation. It gives you confidence. Yet, reading from the script disconnect you from the audience
Whenever possible, do not use the script. Don’t read from the note unless you want to do something step-by-step. When you do, keep your step below 3 or 4.
Instead of using a note, consider to use pictures to guide you through presentation. Adopt the ‘one-theme-per-slide’ mindset to keep your slides clean, simple, and easy to remember.

Tuesday, January 21, 2014

Costume Matters

     Dressing matters. Steve Jobs dresses informally because his products target at hip and casual demography. If your target Ia different from his, dressing like him might not work for you. Try to dress like a leader you’d like to become. If you want to dress like Jobs, do it with style. Don’t wear cheap random dress getting on the stage.
“Great leaders dress a little better than everyone else in the room.”

Friday, January 17, 2014

Practice and Make It Look Easy

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“Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good.”--MALCOLM GLADWELL

Steve Jobs, Michael Jordan, and Winston Churchill

“Truth is, the sense of informality comes only after grueling  hours  of  practice.”

These three people have one things in common. They are very good at what they are doing. Jobs is good at presentation. Jordan is good at basketball. Chruchill is good at public speaking. To be that good, they spend a lot of time practicing.
“...learning requires consolidation in neural tissue; the more experiences we have with a particular action, the stronger those connections become."

Tuesday, January 14, 2014

When You Are on the Stage

Connect to The Audience

In a sentence, put emphasis on the word you find important. Use body language to complement it. Here are three techniques to improve body language:

  1. Eye contact: Do not use your eyes to read slides or note. Use your eyes to connect to your audience. Maintain your eye contact. If you lose the eye contact, your audience will get bored and lose interest. Practice so that you don’t have to read the slides or the note.
  2. Open posture: Do not let anything stand between you and your audience, not even a podium. This space provides a way that you and your audience can mentally connect.
  3. Hand gesture: Use it to compliment your sentences. But do not over-rehearse, or your hand gesture  would look robotic. 

Friday, January 10, 2014

Build Up A Memorable Moment


“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”-- MAYA ANGELOU

One Thing

        To create a memorable moment, you need to have only ‘one thing’, not many. They may forget everything you say. But, they will remember how they felt. Create just one moment that defines the experience.

The Moment

        Once you define the moment, you need to create a script and rehearse it. Build up the feeling and reveal the moment at the peak. Do it just like a novel. Do not just give away the moment.

Tuesday, January 7, 2014

Props and Demonstration


Three Ways of Learning

        People have three major ways of learning
  1. Visual, i.e., seeing: About 40% of us are visual learners. These people connect by seeing. You need to build slides with few words and many pictures for these people.
  2. Auditory, i.e., listening: There are about 20%-30% of us falling into this category. It doesn’t mean you should explain boring things to them. You need to tell interesting and preferably personal stories to them. 
  3. Kinesthetic, i.e., doing: The rest of us learns by touching or practicing. They get bored easily when listening or reading. Props or demos are especially intriguing to these people. You may prepare exercise or try-out for these people as well.

Sunday, January 5, 2014

Partners and Customers


“A reference is good. A customer or partner physically sharing the stage is even better.”

Benefits of Sharing the Stage

  1. It keeps presentation interesting
  2. It covers up your weak points. Know what you don’t know, admit it, and find someone who is good at it to share the stage with you.
  3. It corroborates the fact. Most people suffers from group bias symptom. In other words, people believe what others believe. So affirmative speech from other users or your partners would convince the audience.

Friday, January 3, 2014

Push Context into Your Numbers


Numbers and Context

         Numbers do not mean a lot until you put it in a context. For example, Steve Jobs’ slogan for iPod is ‘one thousand songs in your pocket.’ Of course, ‘one thousand songs’ means a lot more to the audience than 5 GB. But, it doesn’t mean much because the competitors can do the same. The context here is ‘in your pocket’. It makes the audience amazed of a great number of songs an iPod can store with very small size.