Friday, January 3, 2014

Push Context into Your Numbers

Numbers and Context

         Numbers do not mean a lot until you put it in a context. For example, Steve Jobs’ slogan for iPod is ‘one thousand songs in your pocket.’ Of course, ‘one thousand songs’ means a lot more to the audience than 5 GB. But, it doesn’t mean much because the competitors can do the same. The context here is ‘in your pocket’. It makes the audience amazed of a great number of songs an iPod can store with very small size.

Make the Numbers Specific, Relevant, Contextual using Rhetorical Devices

        The context you choose should not be any context. It should be specific, relevant, and familiar to your audience. When using familiar context, your audience will understand and be convinced  much easier and much faster.
      You may use a ‘rhetorical devices’ to help put numbers into context. Examples of rhetorical devices are metaphor, analogy, and pictures.
Source: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience 

Book or Audiobooks?

          Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].     
          There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into You can keep downloading the over and over again.

    About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make  notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for.

However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.

This book summary will help solve the pain of having to go through the book all over again.

I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.

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