Friday, January 31, 2014

[Quote] The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo

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“A person can have the greatest idea in the world— completely different and novel—but if that person can’t convince enough other people, it doesn’t matter.”--GREGORY BERNS
“Most business professionals give presentations to deliver information. Not Jobs. A Steve Jobs presentation is intended to create an experience—”a reality distortion field”—that leaves his audience awed, inspired, and wildly excited.” 
“Starbucks CEO Howard Schultz does not sell coffee. He sells a “third place” between work and home. Financial guru Suze Orman does not sell trusts and mutual funds. She sells the dream of financial freedom. In the same way, Jobs does not sell computers. He sells tools to unleash human potential.”
“... but the greatest product in the world will be useless without a strong brand evangelist to promote it.”  
“People do not pay attention to boring things.” 
“The single most important thing you can do to dramatically improve your presentations is to have a story to tell before you work on your PowerPoint file.”--CLIFF ATKINSON 
“Remember, it’s the story, not the slides, that will capture the imagination of your audience.” 
“You’ve got to start with the customer experience and work back toward the technology—not the other way around”--STEVE JOBS 
“Your audience wants to be informed, educated, and entertained: informed about your product, educated on how it works, and entertained while learning about it. Above all, people want to know the answer to one question: Why should I care?” 
“It’s not about you. It’s about them.” 
“If you pay close attention to Jobs, you will see that he doesn’t ‘sell’ products; he sells the dream of a better future.” 
“You’ve got to find what you love. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”--STEVE JOBS 
“Find something you love to do so much, you can’t wait for the sun to rise to do it all over again.”-- Chris Gardner 
“If you don’t have passion, you have no energy, and if you don’t have energy, you have nothing.”--Donald Trump 
“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful... that’s what matters to me.”-- Steve Jobs 
“Great leaders rally people to a better future”--Marcus Buckingham 
“Dig deep to identify that which you are most passionate about. Once you do, share that enthusiasm with your listeners. People want to be moved and inspired, and they want to believe in something. Make them believe in you” 
“Today, Apple reinvents the phone.” 
“...this us-versus- them strategy attracts fans, incites controversy, creates loyalty, and gets us thinking—and arguing—and, of course, buying.”--Martin Lindstrom 
“Remember, nobody cares about your product. People care about solving their problems.” 
“Jobs Doesn’t Sell Computers; He Sells an Experience” 
“Simplicity is the ultimate sophistication” -- Leonardo Da Vinci 
“The brain is fundamentally a lazy piece of meat.”--Dr. Gregory Berns 
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”--Hans Hofmann, the influential German painter 
“My text chokes you, not because my text is not enough like pictures but because my text is too much like pictures. To our cortex, unnervingly, there is no such thing as words.”--JOHN MEDINA 
“A reference is good. A customer or partner physically sharing the stage is even better.” 
“If we screw up, it’s not somebody else’s fault; it’s our fault”--Steve Jobs 
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”-- MAYA ANGELOU 
“People are making judgments about you all the time, but especially in the first ninety seconds of meeting you.” 
“Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good.”--MALCOLM GLADWELL 
“Truth is, the sense of informality comes only after grueling  hours  of  practice.” 
“Jobs  rehearsed  for  two  full  days  before  the presentation, asking for feedback from the product managers in the room. Jobs spends a lot of time on slides, personally writing and designing much of the content, along with some help from the design team.” 
“...learning requires consolidation in neural tissue; the more experiences we have with a particular action, the stronger those connections become.” 
“The  chief misconception  about  Jobs  is  that he  is  a natural presenter, that he was born with the charisma that he exhibits onstage. Not true. As research has shown, nobody is a natural. You  can  achieve  the  same  level  of  proficiency  of  the  world’s greatest  communicators  if  you work  at  it much, much  harder than everyone else.” 
“The more you practice, the less nervous you will be.” 
“Great leaders dress a little better than everyone else in the room.” 
“Nobody expects perfection except you. Your audience will forgive a blooper as long  as you get back on your feet.”

Source: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience 

Book or Audiobooks?

          Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].   
          There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into You can keep downloading the over and over again. 
   About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make  notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for.

However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.

This book summary will help solve the pain of having to go through the book all over again.

I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.

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