Inbound Marketing

<- Previous Post | Main Post | Book review | Next Post ->

The main job of marketers is to spread the words about product. Traditionally,  marketers use techniques like tradeshows, telemarketing, direct mails, email blasting, and TV, radio, and print advertising. But, in the digital age, these tools has become less effective. People have become good at blocking out noise, and changed their behavior to consume ‘new’ media like content on the web.
Be the Hub
A pretty website is a good starting point. But, the number of returned visitors is even more important. Your website should not be just an information broadcaster. It should be a hub where people want to come back. We should put only 25% of your effort on your website. The other 75% should be dedicated to create community which will connect the website. Make your website like New York City. Connect your website to other websites so that people want to come to your website.

[Book Review] Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan, Brian, Shah, Dharmesh and Scott, David Meerman

<- Previous Post | Main Post | Book review | Next Post ->

Rating: 4/5

Learning Level: 4/5

Genre: Non-Fiction, self-development, Social Media
Book Review:

     Marketing is about creating favorable environment for sales. Tradeshows, TV, radio, email blasting, telemarketing and their likes are all make sales easier. These outbound marketing tools are what you’ve used for decades—long before the dawn of the Internet. Outbound marketing aims at pushing information to people whether they want it or not. On the opposite end of outbound marketing lies inbound marketing where the aim is to bring people to you by creating great content and interacting with people.
     The book mainly focuses on inbound marketing. It contains guides to various online tools (e.g., blog, Facebook, Twitter,  LinkedIn), and how to utilize them for inbound marketing. Each chapter contains guidelines about a certain online tool, a to-do list, and a case study (e.g., Wikipedia, Google, Zappo, Freshbook—online invoice service, American Express which hired Guy Kawasaki to do social media campaigns, Jack Welch and GE) related to the online tool.
     I find this book quite interesting. Although I know quite a bit about these tools, I still find the content useful. Overall, I find this book very useful and interesting. I think this book would be especially useful in case that you’d like to start inbound marketing now.

[Quote] Leadership 2.0 by Travis Bradberry, Jean Greaves

<- Previous Post | Book Review | This is the Last Post ] 

"Your vision must balance being realistic and feasible with being audacious enough to drive people and get them to let go of their routine. It should be brief enough to be easily communicated, yet detailed enough that people know exactly what their after."

"Great leaders are every bit as practical as they are visionary. Practical knowledge is a reflection of you acumen.”

"Extraordinary leaders demonstrate courageous in the face of adversity. For the courageous leader, adversity is a welcome test, like a blacksmith molding a red hot iron. Adversity is a trial by fire that refines leaders and sharpens their gain. Adversity emboldens courageous leaders and leaves them more committed to their strategic direction. Courageous leaders turn the negatives of adversity into positive, as they move forward with a greater sense of purpose." 

Learn from Reading 'Leadership 2.0': Development

<- Previous Post | Book Review | Next Post -> 

Good leaders develop themselves to keep up with fast-changing world. Moreover, they push their people to develop themselves by creating an energetic culture.

Life-Long Learning

Life is a journey full of learning. Be a life-long learner. If you stop learning, people will just walk pass you. Here are few strategies to help your development skills: