<- Previous Post | Main Post | Book review | Next Post ->
The main job of marketers is to spread the words about product. Traditionally, marketers use techniques like tradeshows, telemarketing, direct mails, email blasting, and TV, radio, and print advertising. But, in the digital age, these tools has become less effective. People have become good at blocking out noise, and changed their behavior to consume ‘new’ media like content on the web.
Be the Hub
A pretty website is a good starting point. But, the number of returned visitors is even more important. Your website should not be just an information broadcaster. It should be a hub where people want to come back. We should put only 25% of your effort on your website. The other 75% should be dedicated to create community which will connect the website. Make your website like New York City. Connect your website to other websites so that people want to come to your website.