Tuesday, May 20, 2014

[Book Review] Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan, Brian, Shah, Dharmesh and Scott, David Meerman

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Rating: 4/5
Learning Level: 4/5
Genre: Non-Fiction, self-development, Social Media
Book Review:
     Marketing is about creating favorable environment for sales. Tradeshows, TV, radio, email blasting, telemarketing and their likes are all make sales easier. These outbound marketing tools are what you’ve used for decades—long before the dawn of the Internet. Outbound marketing aims at pushing information to people whether they want it or not. On the opposite end of outbound marketing lies inbound marketing where the aim is to bring people to you by creating great content and interacting with people.
     The book mainly focuses on inbound marketing. It contains guides to various online tools (e.g., blog, Facebook, Twitter,  LinkedIn), and how to utilize them for inbound marketing. Each chapter contains guidelines about a certain online tool, a to-do list, and a case study (e.g., Wikipedia, Google, Zappo, Freshbook—online invoice service, American Express which hired Guy Kawasaki to do social media campaigns, Jack Welch and GE) related to the online tool.
     I find this book quite interesting. Although I know quite a bit about these tools, I still find the content useful. Overall, I find this book very useful and interesting. I think this book would be especially useful in case that you’d like to start inbound marketing now.

Takeaways:

  • The world has changed, so should your marketing. Tune your contents for search engines, blogs, and social media. Then, let people come to you. 
  • The gist of inbound marketing is the ‘remarkable’ content. The content should be useful to others. It could be of direct use, or worth talking about by others. 
  • Here are choices of online media: Google, Blog, RSS, Facebook, Twitter, Youtube, LinkedIn, Digg, StumbleUpon, Delicious

Table of Contents

Introduction. 

PART ONE: INBOUND MARKETING.
  • Chapter 1. Shopping Has Changed…Has Your Marketing?
  • Chapter 2. Is Your Website a Marketing Hub?
  • Chapter 3. Are You Worthy?


PART TWO: GET FOUND BY PROSPECTS.
  • Chapter 4. Create Remarkable Content.
  • Chapter 5. Get Found in the Blogosphere.
  • Chapter 6. Getting Found in Google.
  • Chapter 7. Get Found in Social Media.


PART THREE: CONVERTING CUSTOMERS.
  • Chapter 8. Convert Visitors into Leads.
  • Chapter 9. Convert Prospects into Leads.
  • Chapter 10. Convert Leads to Customers.


PART FOUR: MAKE BETTER DECISIONS.
  • Chapter 11. Make Better Marketing Decisions.
  • Chapter 12. Picking and Measuring Your People.
  • Chapter 13. Picking and Measuring a PR Agency.
  • Chapter 14. Watching Your Competition.
  • Chapter 15. On Commitment, Patience and Learning.
  • Chapter 16. Why Now?
  • Tools and Resources. 
  • Tips from the Trenches for Startups.
    Source:  Inbound Marketing: Get Found Using Google, Social Media, and Blogs 
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    Book or Audiobooks?

              Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].
              There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into audible.com. You can keep downloading the over and over again.

        About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make  notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for.

    However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.

    This book summary will help solve the pain of having to go through the book all over again.

    I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.


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