Tuesday, June 17, 2014

Social Media and How to Make Use of It [Inbound Marketing]

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Social media services allow you to create user profiles, connect with other, and share stories. In social media, people are more interested in building relationship than consuming content. So, listen, participate, tell stories, and treat others like how you want to be treated. Do not use automated software, that makes your conversation look robotics.

User Profiles

User profile consists of your name, your user name, your picture, your website, etc. Make your profile authentic and interesting, and people will connect to you.

  • Indicate your website. Although creating no SEO value (because of nofollow tag), your website let people come to your page and learn more.
  • Don’t skip writing your bio.
  • Use the same picture profile throughout all your social media identities.
  • Tips for picking name
    • Your real name, if possible
    • Make your user name simple and clean. Don’t use number. Don’t use ‘2’ in place of ‘to’.
    • Pick a name which available in all social site.

Types of Social Media Services

There are three types of social media services:
  1. Social News Sites, e.g., Digg, Reddit
  2. Social Networking, e.g., Facebook, LinkedIn
  3. Social Bookmarking and discovery, e.g., Delicious and StumbleUpon

Facebook

Facebook is one of the most popular social media services. It lets you connect to your friends, both personal and business. Facebook fan page lets people who are interested in your brand connect with you. Here are a few tips for a Facebook Fanpage:
  • Promote your page via your existing channel, e.g., webpage, blogs, personal Facebook account.
  • Don’t create fake accounts.
  • Create a Facebook page from within your website, e.g., facebook.yourcompany.com. Let the page bring the visitors to your Facebook fanpage.
  • Customize your Facebook URL.
  • Check Facebook insight regularly.
  • Buy social ads on Facebook.

LinkedIn

LinkedIn is a social media for professionals. It allows you to create groups of people with similar interest. Create a group or join the groups which relate to your industry. LinkedIn Answer lets you post and answer questions. Answering questions helps other and sets yourself up as an expert. Here are a few tips to answer questions:
  • Only answer what you know well. 
  • Don’t put your name or your company’s name in the answer. LinkedIn will automatically do it for you, anyway.
  • Put website related to question in web resource boxes.
  • Use the ‘suggest’ feature to suggest ones whom you know might know the answer.

Twitter

  Twitter is a micro blogging platform. Create the main account on your name and create another account for your business. Tweet a few messages. Try to share a few insight. You won’t have a lot of feedback at the beginning. But that’s ok. Just try to build up content. When it’s time to reaching out, people will find your content interesting. It would be easier to reach out. When reaching out, use Twitter grader (e.g., twitter.grader.com) to look for relevant keywords people would engage with.

Youtube

Create an account on Youtube based on your business name. This would also be your Youtube channel name. Then create remarkable video that people want watch and share. This could be customer stories, expert interview, or how-to video.
  • Don’t try to be perfect. Distribute your time and effort among several videos. Experiment with it. Try to find out which contents could catch on. Also, don’t waste your money on expensive equipment.
  • Embed your Youtube video in your blog.
  • Write interesting title and description for your video.

Digg

Digg is a social media news site. It aggregates numerous news stories, and lets users vote up or down in order to decide which stories will show up on the front page. The articles on the front page drive significant amount of traffic back to the owner’s website. The article can easily get 25,000 views in a day. And, the viewers are mostly influential and connected. Although powerful, Digg model could be quite discouraging. The front page article gets a large amount of traffic. But, if you are getting very very close to the front page, you would get just a little amount of traffic. Getting to the front page is hard, but not impossible. Here are a few tips:
  • Participate: Read other Digg articles. Share the articles that you like.
  • Get Friends: Connect to those who share your interest.
  • Write exceptional title.
  • Submit only the best.
  • Put a Digg button on your site.
  • Use format that clicks with most Digg users--how-to or list numbers (10 things that help improve your blog).
  • Don’t get banned, e.g., by asking all your employees to submit your article to Digg. If website gets banned, no one can submit any article from your site.

Stumble Upon

  Stumble upon is a social media discovery website. Upon subscription, you can choose categories you are interested in. Then, you can download a browser toolbar add-on. When you click on the ‘stumble’ button, you will be taken to a site based on your interest and the site popularity. On the site, you can vote by clicking like or dislike. Like Digg, popular sites gets shown very frequently, therefore receiving significant amount of traffic. But, unlike Digg, Stumble Upon does not have a front page. So, you still get some traffic if you are good (but not the best). Also, the traffic tends to last longer. Traffic generated by a Digg-front-page post lasts about two or three days. Traffic generated by StumbleUpon lasts for years. Here are a few tips for using StumbleUpon: Read all categories. Select only all categories interesting to you.
  • Do not submit your own content. Use StumbleUpon to find interesting articles and up vote articles you like.
  • Make friends. Look for those who visit the same websites. They share interest with you. So, they tend to up vote your articles.
  • Use StumbleUpon ads. It’s cheap, only $0.05 per visitor. You should use it particularly to determine which of your articles has a chance to go viral.
    Source:  Inbound Marketing: Get Found Using Google, Social Media, and Blogs 
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    Book or Audiobooks?

              Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].
              There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into audible.com. You can keep downloading the over and over again.

        About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make  notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for.

    However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.

    This book summary will help solve the pain of having to go through the book all over again.

    I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.


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