Tuesday, October 21, 2014

[How to Deliver a Great TED Talk] Post 9: Get Introduced

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      Getting introduced prior to your talk is like an appetizer before the main dish. It should entice the audience of benefits they will get and why you are the right speaker. So, don’t let the M.C. or the chairperson just read out your bio that which the audience could not care less.
"A great introduction tempts the audience with the taste of the benefits they're going to get, but does not go so far as to give away the bacon."
A great introduction should be something like ‘By the time, he finishes his presentation, you would learn …’

Don’t Be a Super-Human

     Bragging too much has several negative effect. First, your biography does not provide benefit to your audience. If you are not famous, they probably come because your talk is interesting, not because you’ve got a Ph.D. from a reputable school. If you are famous, they probably know you inside out anyway. In any case, there is no benefit bragging about yourself.  Secondly, bragging about yourself put yourself up to a pedestal for attack. Finally, even if you are really good, you would portray yourself as a superhuman. Your talk won’t provide benefit to your common people who are listening to you. Your audience would think that this idea is what only you can do. They can’t do it. So, why should they care?
"Though we respect authority, we trust people who are similar."

Characteristics of a Short Bio

  • Audience-centric—Answering the question 'why should I care?'
  • Relevant to your topic
  • Have minimal biographical information
  • Match with the tone of your content (e.g., a comical introductions is a great opening for a funny speaker.)

Source: How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations by Jeremey Donovan


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